{"id":16248888,"date":"2023-10-09T18:12:25","date_gmt":"2023-10-09T16:12:25","guid":{"rendered":"http:\/\/dev.mon-studio-web.com\/humoon-old\/?p=16248888"},"modified":"2024-03-11T23:51:25","modified_gmt":"2024-03-11T22:51:25","slug":"employee-generated-content-marque-employeur","status":"publish","type":"post","link":"https:\/\/dev.mon-studio-web.com\/humoon-old\/employee-generated-content-marque-employeur\/","title":{"rendered":"L&rsquo;Employee Generated Content : booster sa marque employeur pour 0\u20ac"},"content":{"rendered":"\n<p>Le secret pour booster sa marque employeur et fid\u00e9liser ses \u00e9quipes pour un co\u00fbt rikik ?<br>Une technique trop peu connue.<br>C\u2019est <strong><em>L\u2019employee generated content.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em><br><\/em><\/strong>Elle a fait l\u2019objet d\u2019un Webinar Humoon (On en organise tous les mois !)<br>Si vous l\u2019avez manqu\u00e9, voici un r\u00e9cap.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Au programme : <\/p>\n\n\n\n<p>\ud83d\udc49Qu\u2019est-ce que l\u2019<em>employee generated content<\/em> ?<\/p>\n\n\n\n<p>\ud83d\udc49Pourquoi faire de l\u2019<em>EGC<\/em> ?<\/p>\n\n\n\n<p>\ud83d\udc49Quelques exemples pratiques<\/p>\n\n\n\n<p>\ud83d\udc49Comment la mettre en place chez vous ?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019<em>Employee Generated Content<\/em>, c\u2019est quoi ?<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>L\u2019EGC s\u2019inspire de l\u2019User Generated Content qui nous vient du milieu du divertissement<br>\ud83c\udf7f<br>C\u2019est l\u2019art de mettre \u00e0 profit <strong>l\u2019enthousiasme des fans<\/strong> au service d\u2019un univers, d\u2019une marque ou d\u2019un produit.<\/p>\n\n\n\n<p>\u00c7a fonctionne tr\u00e8s bien avec d\u2019Harry Potter, les mangas et anim\u00e9s.<br>Les fans en parlent avec passion, organisent des \u00e9v\u00e8nements, et g\u00e9n\u00e8rent des contenus engageants autour de leur univers favori.<\/p>\n\n\n\n<p>On observe un ph\u00e9nom\u00e8ne similaire chez les utilisateurs de GoPro.<br>Ils postent leurs vid\u00e9os sur les r\u00e9seaux sociaux, ce qui met en avant les produits, sans effort c\u00f4t\u00e9 marque.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\ud83d\udc49Et pour les RH ?<\/strong><br>C\u2019est l\u2019art d\u2019impliquer les collaborateurs dans la strat\u00e9gie RH de l\u2019entreprise.<br>On peut imaginer mille et une applications, mais aujourd\u2019hui on va en explorer 3.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi faire de l\u2019<em>Employee Generated Content<\/em> ?<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>C\u00f4t\u00e9 collaborateurs, participer \u00e0 un programme d\u2019EGC c\u2019est l\u2019occasion de s\u2019engager, de se sentir plus impliqu\u00e9, et valoris\u00e9. Et parfois de d\u00e9velopper de nouvelles comp\u00e9tences pour grandir dans son m\u00e9tier.<\/p>\n\n\n\n<p>Pour l\u2019entreprise c\u2019est un \u00e9norme boost de marque employeur \u00e0 moindre investissement. Mais aussi un outil de fid\u00e9lisation qui cr\u00e9e de la confiance et du lien entre les RH et les collaborateurs.<\/p>\n\n\n\n<p>Parce qu\u2019au final, sans humain, une boite ce n\u2019est plus grand chose !<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 exemples d\u2019<em>Employee Generated Content<\/em><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <em>Employee Advocacy<\/em> &#8211; Chez Spartoo<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Vous en avez s\u00fbrement vu passer sur votre feed Linkedin !<br>Le contenu cr\u00e9\u00e9 par des collaborateurs sur leur bo\u00eete est une \u00e9norme booster de marque employeur.<\/p>\n\n\n\n<p>L\u2019ambassadorat est largement d\u00e9velopp\u00e9 chez Partoo et les r\u00e9sultats parlent d\u2019eux m\u00eame.<br><br>\u2192 1894 posts sur l\u2019ann\u00e9e.<br>Soit 158 posts par mois pour une moyenne de 300 salari\u00e9s sur 2022.<br>\u2192 Un minimum de 25% des salari\u00e9s a post\u00e9 au moins une fois.<br>\u2192 Co\u00fbt entreprise :\u00a0 0\u20ac<br><br>Quel impact sur le recrutement ?<br>\u2192 En 2022 l\u2019entreprise \u00e0 re\u00e7u 13 000 candidatures<br>pour seulement 200 collaborateurs (400 en fin d\u2019ann\u00e9e)<br>\u2192 27% des recrutements viennent de la <strong>cooptation<\/strong><br>\u2192 Net promoter score : 78 et note de 4.7 sur Glassdoor<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. La Formation &#8211; Chez Ubisoft<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>La formation est un enjeu de taille chez Ubisoft, 3e \u00e9diteur de jeu vid\u00e9o mondial.<br>Il s\u2019agit d\u2019un univers de niche pour lequel il n\u2019existe pas assez de formations pointues.<\/p>\n\n\n\n<p>D\u2019o\u00f9 la n\u00e9cessit\u00e9 de d\u00e9velopper l\u2019expertise et de la valoriser par de la formation en interne.<\/p>\n\n\n\n<p>Comme un expert n\u2019est pas (forc\u00e9ment) un enseignant n\u00e9, une \u00e9quipe formation l\u2019accompagne pour concevoir et transmettre sa comp\u00e9tence.<\/p>\n\n\n\n<p>Quel impact ?<br>\u2192 L\u2019expertise est partag\u00e9e et valoris\u00e9e \u00e0 l\u2019\u00e9chelle du groupe.<br>\u2192 L\u2019expert est reconnu, rendu visible pour sa comp\u00e9tence = booster de fid\u00e9lisation<br>\u2192 Cette initiative ouvre une nouvelle dimension de carri\u00e8re<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <em>Employee resource group<\/em> &#8211; Chez Amazon, Google ou Orange<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>L\u2019id\u00e9e est de mettre \u00e0 profit l\u2019engagement d\u2019un groupe de collaborateurs dans le but de d\u00e9velopper l\u2019engagement de l\u2019entreprise sur une th\u00e9matique strat\u00e9gique : \u00e9cologie, inclusion, <em>parentalit\u00e9, etc.<\/em><\/p>\n\n\n\n<p>Ces sujets sont souvent port\u00e9s par les RH. Mais soyons r\u00e9alistes.<br>C\u2019est souvent compliqu\u00e9 de trouver du temps, de savoir quoi dire pour r\u00e9ussir \u00e0 (vraiment) impliquer les \u00e9quipes.<\/p>\n\n\n\n<p>L\u00e0 o\u00f9 un collab\u2019 passionn\u00e9 saura instinctivement aborder le sujet rapidement et avec succ\u00e8s.&nbsp;<\/p>\n\n\n\n<p>C\u00f4t\u00e9 RH, c\u2019est un gain de temps et de charge mentale consid\u00e9rable !<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 priorit\u00e9s pour mettre en place une strat\u00e9gie d\u2019<em>Employee Generated Content<\/em><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc49<strong>Donner du temps aux collaborateurs impliqu\u00e9s<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Cr\u00e9er du contenu pour l\u2019entreprise est une vraie mission pro. Impossible pour un collab de la r\u00e9aliser sur son temps libre et sans ajuster ses objectifs.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udc49Cadrer<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Pensez \u00e0 cr\u00e9er un vrai process de validation pour garder une coh\u00e9sion, pr\u00e9server le branding et \u00e9viter le bad buzz. Particuli\u00e8rement sur les r\u00e9seaux !<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc49<strong>Former, outiller, \u00e9quiper<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u00c9crire des posts, former c\u2019est un job. Formez vos collab pour qu\u2019ils soient \u00e9quip\u00e9s dans leur nouveau challenge.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udc49Montrer de la reconnaissance<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Indispensable de mettre en lumi\u00e8re toutes celles et ceux qui participent.<br>On oublie pas les remerciements publics et priv\u00e9s. Un reward financier peut aussi avoir du sens.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udc49Mesurer<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Comme n\u2019importe quelle strat\u00e9gie, d\u00e9finissez des KPI (<em>nombre de cooptations, niveau de satisfaction d&rsquo;une formation, objectifs atteints, etc.<\/em>) et suivez-les pour \u00e9valuer votre retour sur investissement.<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Vous l\u2019avez compris, impliquez vos collab dans <strong>tous vos projets<\/strong> \u00e7a paye et pas que sur le recrutement.<\/p>\n\n\n\n<p>Une strat\u2019 d\u2019EGC apporte de vrais r\u00e9sultats : gain de temps RH, projets incarn\u00e9s et vraiment soutenus, reconnaissance et fid\u00e9lisation.<\/p>\n\n\n\n<p>\u00c0 condition de donner du temps et de cadrer l\u2019initiative : r\u00e8gles, outils et objectifs.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Alors n\u2019attendez pas !<br>Commencez par un projet de votre roadmap RH et impliquez des collaborateurs d\u00e8s le d\u00e9part.<\/p>\n\n\n\n<p>Testez et dites-nous comment \u00e7a se passe par <a href=\"https:\/\/www.linkedin.com\/in\/alexandre-darbois-4523879a\/?originalSubdomain=fr\">ici<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u00c0 bient\u00f4t,<br>Alex<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ddeefd\">Cet article est une adaptation d\u2019une \u00e9dition de <strong><em>Plan\u00e8te RH<\/em><\/strong> \u2728 la newsletter Humoon<br>300% innovation<br>0% bullshit<br><br>Pour recevoir 2 fois par mois la dose d\u2019inspiration des RH du futur \ud83d\udc47<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le secret pour booster sa marque employeur et fid\u00e9liser ses \u00e9quipes pour un co\u00fbt rikik ?Une technique trop peu connue.C\u2019est L\u2019employee generated content. Elle a fait l\u2019objet d\u2019un Webinar Humoon (On en organise tous les mois !)Si vous l\u2019avez manqu\u00e9, voici un r\u00e9cap. Au programme : \ud83d\udc49Qu\u2019est-ce que l\u2019employee generated content ? \ud83d\udc49Pourquoi faire de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":16248891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog \ud83c\udf99\ufe0f L&#039;Employee Generated Content : booster sa marque employeur pour 0\u20ac<\/title>\n<meta name=\"description\" content=\"Booster sa marque employeur peut \u00eatre simple et peu co\u00fbteux ! 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