{"id":422,"date":"2022-03-17T10:04:50","date_gmt":"2022-03-17T09:04:50","guid":{"rendered":"https:\/\/treebox.fr\/?p=422"},"modified":"2022-03-17T10:04:50","modified_gmt":"2022-03-17T09:04:50","slug":"podcastjam","status":"publish","type":"post","link":"https:\/\/dev.mon-studio-web.com\/treeconcept-v2\/podcastjam\/","title":{"rendered":"INNOVATION ET \u00c9COLOGIE D\u00c9COMPLEX\u00c9E"},"content":{"rendered":"<h1><strong>Jakadi, podcastez\u00a0! <\/strong><\/h1>\n<p>C\u2019est une r\u00e9volution dans l\u2019univers du tri de d\u00e9chet en entreprise qui est en train de s\u2019op\u00e9rer avec <span style=\"color: #05a366;\"><strong>TreeBox<\/strong>.<\/span> A l\u2019origine, un constat : <span style=\"color: #05a366;\"><strong>une entreprise sur quatre seulement effectue convenablement le triage<\/strong><\/span> !<\/p>\n<p>A l\u2019origine, beaucoup d\u2019id\u00e9es re\u00e7ues, de pr\u00e9jug\u00e9s et un certain d\u00e9faitisme. \u00ab <strong>Trier ne sert \u00e0 rien<\/strong> \u00bb c\u2019est ce qu\u2019entendait Daniel Oliveira, pr\u00e9sident d\u2019<a href=\"https:\/\/www.environ-alpes.fr\/\">Environ\u2019alpes<\/a>, \u00e0 longueur de journ\u00e9e. Un vrai d\u00e9calage avec la r\u00e9alit\u00e9 d\u2019un <span style=\"color: #05a366;\"><strong>secteur en pleine croissance<\/strong><\/span>, riche d\u2019innovations et aux opportunit\u00e9s insoup\u00e7onn\u00e9es !<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/8EpNX83_tBM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #05a366;\"><strong>TreeBox<\/strong> <\/span>est une d\u00e9marche in\u00e9dite qui s\u2019est donn\u00e9e pour mission d\u2019innover pour redonner du <strong><span style=\"color: #05a366;\">sens<\/span> <\/strong>et de la <span style=\"color: #05a366;\"><strong>motivation<\/strong><\/span>. <em>\u00ab Aujourd\u2019hui chez TreeBox on a 3 brevets. On a cr\u00e9\u00e9 une application d\u00e9di\u00e9e et une box connect\u00e9e qui permet de peser directement les d\u00e9chets chez notre client qui re\u00e7oit imm\u00e9diatement un mail lui disant exactement le poids collect\u00e9 sorti de chez lui. \u00bb<\/em> (Daniel Oliveira). L\u2019application donne surtout une <span style=\"color: #05a366;\"><strong>visibilit\u00e9<\/strong> <\/span>et une <strong><span style=\"color: #05a366;\">tra\u00e7abilit\u00e9<\/span> <\/strong>sur ce qui se passe ensuite !<\/p>\n<p><span style=\"color: #05a366;\"><strong>Treebox<\/strong> <\/span>s\u2019engage \u00e0 <span style=\"color: #05a366;\"><strong>recycler les d\u00e9chets localement<\/strong><\/span> gr\u00e2ce \u00e0 <strong><span style=\"color: #05a366;\">un partenariat d\u2019exception<\/span><\/strong> avec l\u2019entreprise <a href=\"https:\/\/www.excoffier-recyclage.fr\/\"><span style=\"color: #05a366;\"><strong>Excoffier<\/strong><\/span><\/a>. <em>\u00ab L\u2019id\u00e9e \u00e9tait brillante. On ne sait pas tout faire, on ne peut pas tout faire. Nous n\u2019avons pas de volont\u00e9 h\u00e9g\u00e9monique. Nous d\u00e9veloppons de l\u2019excellence dans le domaine du tri, de la haute technologie, de la haute performance. Daniel sait aller o\u00f9 Excoffier ne sait pas aller. Nous sur les soci\u00e9t\u00e9s industrielles on est plut\u00f4t bien plac\u00e9s et on peut l\u2019emmener aussi. Et lui sur tout ce qui est service, il est beaucoup plus fort que nous ! \u00bb<\/em>. Fran\u00e7ois Excoffier (PDG d&rsquo;<a href=\"https:\/\/www.excoffier-recyclage.fr\/\">Excoffier<\/a>).<\/p>\n<p><strong><span style=\"color: #05a366;\">Fabriqu\u00e9e en France<\/span><\/strong> en carton recycl\u00e9, <strong><span style=\"color: #05a366;\">TreeBox<\/span> <\/strong>est un objet \u00e0 part. La <span style=\"color: #05a366;\"><strong>tonalit\u00e9<\/strong> <\/span>est r\u00e9solument d\u00e9complex\u00e9e. <em>\u00ab Avec Daniel, on est arriv\u00e9 \u00e0 cette conclusion que les messages trop moralisateurs ou trop n\u00e9gatifs n\u2019ont plus du tout de prise aujourd\u2019hui \u00bb<\/em> pr\u00e9cise Pierre Guerrier de l\u2019agence de Communication <a href=\"http:\/\/www.lesrevelateurs.com\/\">Les R\u00e9v\u00e9lateurs<\/a>.<\/p>\n<p>Le choix a donc \u00e9t\u00e9 fait de jouer la carte de <strong><span style=\"color: #05a366;\">l\u2019humour<\/span> <\/strong>et du second degr\u00e9 au travers de personnages rappelant l\u2019univers de la <span style=\"color: #05a366;\"><strong>bande dessin\u00e9e<\/strong><\/span>. Le r\u00e9sultat est <span style=\"color: #05a366;\"><strong>impactant<\/strong> <\/span>et cr\u00e9e de <span style=\"color: #05a366;\"><strong>l\u2019interaction<\/strong><\/span>, de la <span style=\"color: #05a366;\"><strong>sympathie<\/strong><\/span>. Et l\u2019envie d\u2019en savoir plus\u2026<\/p>\n<p><span style=\"color: #05a366;\"><strong>TreeBox<\/strong> <\/span>est un projet d\u2019envergure et un label \u00e0 part enti\u00e8re \u00e0 adopter sans plus tarder !<\/p>\n<p>Derri\u00e8re ce nouveau lancement, une ambitieuse strat\u00e9gie digitale va se mettre en place. Un site internet d\u00e9di\u00e9 a \u00e9t\u00e9 lanc\u00e9 ainsi qu\u2019une pr\u00e9sence sur les r\u00e9seaux sociaux qui v\u00e9hiculent cette tonalit\u00e9 unique dans le domaine de l\u2019\u00e9cologie positive !<\/p>\n<p>&nbsp;<\/p>\n<p>Plongez en d\u00e9tail dans cette aventure gr\u00e2ce \u00e0 un reportage vid\u00e9o tourn\u00e9 par les \u00e9tudiants de Licence professionnelle Techniques du son et de l\u2019image de l\u2019IUT de Chamb\u00e9ry et anim\u00e9 par le nouveau m\u00e9dia digital <a href=\"https:\/\/jakadimedias.fr\/\">JAM<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A l\u2019origine, beaucoup d\u2019id\u00e9es re\u00e7ues, de pr\u00e9jug\u00e9s et un certain d\u00e9faitisme. \u00ab Trier ne sert \u00e0 rien \u00bb c\u2019est ce qu\u2019entendait Daniel Oliveira, pr\u00e9sident d\u2019Environ\u2019alpes, \u00e0 longueur de journ\u00e9e. Un vrai d\u00e9calage avec la r\u00e9alit\u00e9 d\u2019un secteur en pleine croissance, riche d\u2019innovations et aux opportunit\u00e9s insoup\u00e7onn\u00e9es !<\/p>\n","protected":false},"author":2,"featured_media":424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[16,17,13,22],"tags":[18,19,20,21,14,15],"class_list":["post-422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-nous-suit","category-on-parle-de-nous","category-reportage","category-video","tag-ecologie","tag-ecoresponsable","tag-environnement","tag-pollution","tag-treebox","tag-valorisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INNOVATION ET \u00c9COLOGIE D\u00c9COMPLEX\u00c9E - TreeConcept<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.mon-studio-web.com\/treeconcept-v2\/podcastjam\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INNOVATION ET \u00c9COLOGIE D\u00c9COMPLEX\u00c9E - TreeConcept\" \/>\n<meta property=\"og:description\" content=\"A l\u2019origine, beaucoup d\u2019id\u00e9es re\u00e7ues, de pr\u00e9jug\u00e9s et un certain d\u00e9faitisme. \u00ab Trier ne sert \u00e0 rien \u00bb c\u2019est ce qu\u2019entendait Daniel Oliveira, pr\u00e9sident d\u2019Environ\u2019alpes, \u00e0 longueur de journ\u00e9e. 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